Post by mostafa001 on May 15, 2024 10:59:29 GMT
Brand packaging plays an important role in a business's brand identity system in addition to its original function of containing and preserving products. Designing candy packaging to maximize its effectiveness right from the design stage must follow specific principles. What are those principles? Let's find out with Goldiea in today's article! 1. What is brand packaging? Why do we need packaging design? In the simplest terms, brand packaging is the expression of a brand's mark and characteristics on packaging materials, turning an ordinary packaging product into an artistic and exclusive one.
The role of packaging is becoming more and more important in building a strong and consistent brand. Packaging not only protects, describes and introduces products, but it also contains many factors that affect customers and their purchasing decisions. According to research by Netherlands Mobile Number MeadWestvaco (MWV), up to 64% of consumers decide to buy products at the point of sale without prior research. In these cases, emotions certainly influence their purchasing behavior. Therefore, a packaging with a unique design, eye-catching and sophisticated colors, and an attractive message can make customers choose it the first time they see it.
Some benefits from branded packaging include: Proactive information about products and businesses to a large number of customers Impress, advertise, and market your brand Increase public awareness of the brand Increasing the value of the product, businesses can sell it at a higher price than expected Promote customers' purchasing decisions 2. 8 principles of professional candy packaging design Each product is created with one or several unique, different or even unique characteristics. And what you need to do is design a packaging model that can highlight those unique characteristics.
The role of packaging is becoming more and more important in building a strong and consistent brand. Packaging not only protects, describes and introduces products, but it also contains many factors that affect customers and their purchasing decisions. According to research by Netherlands Mobile Number MeadWestvaco (MWV), up to 64% of consumers decide to buy products at the point of sale without prior research. In these cases, emotions certainly influence their purchasing behavior. Therefore, a packaging with a unique design, eye-catching and sophisticated colors, and an attractive message can make customers choose it the first time they see it.
Some benefits from branded packaging include: Proactive information about products and businesses to a large number of customers Impress, advertise, and market your brand Increase public awareness of the brand Increasing the value of the product, businesses can sell it at a higher price than expected Promote customers' purchasing decisions 2. 8 principles of professional candy packaging design Each product is created with one or several unique, different or even unique characteristics. And what you need to do is design a packaging model that can highlight those unique characteristics.