Post by account_disabled on Mar 7, 2024 10:41:50 GMT
In practice it is a community based on the principle of co-creation and crowdsourced innovation, where members can actively participate in the launch of various new Lego kits. All this takes place through real contests/competitions and the winners are awarded a cash prize. 2. Sephora, virtual engagement The famous cosmetics brand is a B2C community, from which various ideas can be taken. It is called Beauty Insider Community and its flagship event is House of Beauty, which in 2021 was presented in a virtual format in 3D and free of charge, although by reservation, while in previous editions it had been organized in person and for a fee. For 2022 Sephora has also launched a new format, the first in the metaverse , under the name of Beautiverse, on the Exvo platform.
The community, on a practical level, is organized according to Brazil Phone Number the same principle underlying social media and therefore members will be able to: be followed by followers, join groups based on their interests, ask other members for advice, leave product reviews, use the tags and orient yourself based on the topics of interest. Furthermore, in addition to the flagship event, several online events are organized. 3. Adidas, space for gaming Adidas, on the other hand, with its community which is the Adidas Creator's Club , marries the interactive and innovative concept of Lego with the equally intriguing gaming experience. Community members can complete tasks like uploading images or participating in a workout to receive rewards like early access to sales, product discounts.
It is an interesting mode of interaction because it is highly active and intriguing/challenging for members and customers or potential customers. It also offers the possibility of sharing branded content outside the platform, and therefore towards your community both online and offline! 4. Harley Davidson, build loyalty through events Building customer loyalty, being chosen for your values, style and focusing on a sense of belonging are some of the objectives of the so-called tribal marketing, i.e. the principle of building a "tribe" around the brand which, in summary, in the digital age has given life to brand communities. It is on these mechanisms that the community of the famous Harley Davidson motorcycle brand was built.
The community, on a practical level, is organized according to Brazil Phone Number the same principle underlying social media and therefore members will be able to: be followed by followers, join groups based on their interests, ask other members for advice, leave product reviews, use the tags and orient yourself based on the topics of interest. Furthermore, in addition to the flagship event, several online events are organized. 3. Adidas, space for gaming Adidas, on the other hand, with its community which is the Adidas Creator's Club , marries the interactive and innovative concept of Lego with the equally intriguing gaming experience. Community members can complete tasks like uploading images or participating in a workout to receive rewards like early access to sales, product discounts.
It is an interesting mode of interaction because it is highly active and intriguing/challenging for members and customers or potential customers. It also offers the possibility of sharing branded content outside the platform, and therefore towards your community both online and offline! 4. Harley Davidson, build loyalty through events Building customer loyalty, being chosen for your values, style and focusing on a sense of belonging are some of the objectives of the so-called tribal marketing, i.e. the principle of building a "tribe" around the brand which, in summary, in the digital age has given life to brand communities. It is on these mechanisms that the community of the famous Harley Davidson motorcycle brand was built.