Post by account_disabled on Mar 5, 2024 3:26:07 GMT
Among the advantages offered by Social TV , we cannot fail to mention Real Time Marketing , a winning strategy (if well done and not in bad taste) thanks to its characteristics: timing, irony and relevance. Real Time Marketing is a good way to create original content also taking inspiration from trends related to media content. If we think about it, the first real Real Time Marketing campaign was created by Oreo during the television blackout for the SuperBowl , one of the most followed sporting events in America and beyond, led on social networks by the hashtag #Superbowl .
social TV and instant marketing - example of Oreo and the SuperBowl campaign However, this strategy is linked more to sporting events and the products of streaming platforms such as Netflix and Amazon Prime . Recently, the Amazon Prime comedy series 'Lol: who's laughing outside ' started the creation of comments and memes via Twitter , which were then taken up by various brands in the creation of Belgium Phone Number their Instant Marketing posts . Obviously, #Solillo and #Posaman dominated the scene. social tv and instant marketing - Lilla armchair by Prezioso Casa Conclusions So, what is the power of Social TV ? It is a digital phenomenon that developed naturally thanks to the opinion of users expressed freely and openly on social networks. These interactions give the 'old' and 'new' media the opportunity to integrate to create new opportunities and relaunch strategies. Here is the magic of Social TV .
Sitography Nielsen launches "social content ratings", the solution capable of measuring social TV on Twitter and Facebook - Nielsen ; Social TV involves 27 million Italians – Nielsen ; Social TV in Italy: the growth of the phenomenon in 5 points – Nielsen ; The growth of Social TV in the year of lockdown – Talkwalker ; Social TV – Nielsen ; How much is it talked about? How TV makes brands gain social buzz on Twitter – Social TV Observatory; Product Placement and Brand Integration | This MARKETERS Life; Brand Integration: why it works better than product placement | YAM112003; Communicating while having fun, the effects of LOL on companies (smartalks.it); Sanremo 2021, all the social data and the influencer ranking - Digitalic
social TV and instant marketing - example of Oreo and the SuperBowl campaign However, this strategy is linked more to sporting events and the products of streaming platforms such as Netflix and Amazon Prime . Recently, the Amazon Prime comedy series 'Lol: who's laughing outside ' started the creation of comments and memes via Twitter , which were then taken up by various brands in the creation of Belgium Phone Number their Instant Marketing posts . Obviously, #Solillo and #Posaman dominated the scene. social tv and instant marketing - Lilla armchair by Prezioso Casa Conclusions So, what is the power of Social TV ? It is a digital phenomenon that developed naturally thanks to the opinion of users expressed freely and openly on social networks. These interactions give the 'old' and 'new' media the opportunity to integrate to create new opportunities and relaunch strategies. Here is the magic of Social TV .
Sitography Nielsen launches "social content ratings", the solution capable of measuring social TV on Twitter and Facebook - Nielsen ; Social TV involves 27 million Italians – Nielsen ; Social TV in Italy: the growth of the phenomenon in 5 points – Nielsen ; The growth of Social TV in the year of lockdown – Talkwalker ; Social TV – Nielsen ; How much is it talked about? How TV makes brands gain social buzz on Twitter – Social TV Observatory; Product Placement and Brand Integration | This MARKETERS Life; Brand Integration: why it works better than product placement | YAM112003; Communicating while having fun, the effects of LOL on companies (smartalks.it); Sanremo 2021, all the social data and the influencer ranking - Digitalic