Post by sakibkhan50 on Feb 27, 2024 3:28:13 GMT
Halloween by Burger King. BOOOOO!! Scary, right? This is exactly that time of year when all the biggest brands show their scariest side through online and offline marketing campaigns . They exploit the media resonance of this holiday, even if it does not belong to the Italian tradition, to increase engagement and amaze the public with themed or limited edition products . The brands that most succeed in this are those in the food sector (if you too are a "dolcetto" team, you know precisely what we are talking about), two in particular: Burger King and McDonald . There is now some healthy competition between the two fast food giants . Every year, in fact, the public trembles with the desire to find out whose marketing campaign will be the most brilliant. Halloween by Burger King: the brand new 2023 campaign This year too, Halloween is signed by Burger King. The fast food giant never makes a mistake and, every year, the public and the most avid fans can't wait to discover the new and very scary initiatives. “The Call” , a 60-second short film directed by Alfonso Gomez-Rejon, was launched on Friday 13 October 2023 .
It was designed to entice consumers to try new additions to the Ecuador Mobile Number List seasonal menu: Ghost Pepper Whopper and Ghost Pepper Chicken Fries . The protagonist of the short is a young woman who, while watching TV alone on the sofa, receives a mysterious call: “ He's back. He's coming to get you ." The frightened girl runs away from home in the car when, suddenly, the car turns off and the windows lock. Just at this moment, a voice takes over the radio: “you can't escape the fire”. And it is precisely here that the two protagonists of the campaign finally appear, the Ghost Pepper Whopper and the Ghost Pepper Chicken Fries . “We're always looking for new ways to make the spooky season even more fun and memorable , ” said Zahra Nurani , vice president of marketing communications for Burger King North America. He also added, “Our horror film brings these menu innovations to life in a unique and creative way, while also engaging our fans in playful fun: Will you answer the call? “ Listening to the community Burger King didn't just think of and create a scary short film .
He did much more: he made all this real. As? Directly involving the end customer : go , type your name, your phone number and you will receive a scary and personalized phone call from the brand. Will you have the courage to answer too and try the very spicy chicken fries? The Call: the Burger King short film created for Halloween to launch its two seasonal menus. Burger King North America asked its consumers earlier this year what they preferred between Ghost Pepper Whopper and Ghost Pepper Chicken Fries. The result? Most of them wanted both on the menu and that was it. Kudos to the brand for truly listening to the community . Burger King: the best Halloween-themed campaigns The King of burgers but also of marketing campaigns. The fast food par excellence, in fact, always entertains us at Halloween with its bizarre marketing moves. But which are the funniest ones?
It was designed to entice consumers to try new additions to the Ecuador Mobile Number List seasonal menu: Ghost Pepper Whopper and Ghost Pepper Chicken Fries . The protagonist of the short is a young woman who, while watching TV alone on the sofa, receives a mysterious call: “ He's back. He's coming to get you ." The frightened girl runs away from home in the car when, suddenly, the car turns off and the windows lock. Just at this moment, a voice takes over the radio: “you can't escape the fire”. And it is precisely here that the two protagonists of the campaign finally appear, the Ghost Pepper Whopper and the Ghost Pepper Chicken Fries . “We're always looking for new ways to make the spooky season even more fun and memorable , ” said Zahra Nurani , vice president of marketing communications for Burger King North America. He also added, “Our horror film brings these menu innovations to life in a unique and creative way, while also engaging our fans in playful fun: Will you answer the call? “ Listening to the community Burger King didn't just think of and create a scary short film .
He did much more: he made all this real. As? Directly involving the end customer : go , type your name, your phone number and you will receive a scary and personalized phone call from the brand. Will you have the courage to answer too and try the very spicy chicken fries? The Call: the Burger King short film created for Halloween to launch its two seasonal menus. Burger King North America asked its consumers earlier this year what they preferred between Ghost Pepper Whopper and Ghost Pepper Chicken Fries. The result? Most of them wanted both on the menu and that was it. Kudos to the brand for truly listening to the community . Burger King: the best Halloween-themed campaigns The King of burgers but also of marketing campaigns. The fast food par excellence, in fact, always entertains us at Halloween with its bizarre marketing moves. But which are the funniest ones?