Post by account_disabled on Jan 27, 2024 4:56:11 GMT
How many blog posts should we write each week? Or… How many articles will you deliver each month? These may be the worst questions I constantly field with new prospects and clients. While it’s tempting to believe that more content equates to more traffic and engagement, this isn’t necessarily true. The key lies in understanding the varying needs of new and established companies and crafting a content strategy that aligns with these needs. New Brands: Build a Foundational Content Library Startups and new businesses often face the challenge of establishing their online presence. For them, creating a foundational content library quickly is crucial. This library should cover a broad spectrum of topics relevant to their products and services. The focus is on quantity, but not at the expense of quality. The initial content sets the tone for the brand and should be informative, engaging, and representative of the company’s values and expertise. Types of Content: Product how-tos, introductory case studies, initial industry insights, and company news. Purpose: To introduce the brand, educate potential customers, and build SEO visibility. Think about your target audience and their day-to-day activities that drive their personal or business growth. These are the topics that your brand should have expertise in and be writing about – beyond your products and services so that they recognize that they understand you.
Established Brands: Prioritizing Quality and Relevance Established companies should shift their focus to enhancing the quality of their existing content library and producing new content that resonates deeply with their target audience. Here, the emphasis is on detailed, well-researched articles that provide value. Types of Content: Advanced case studies, in-depth industry analyses, detailed product guides, event highlights, and thought leadership pieces. Purpose: To reinforce brand authority, foster customer loyalty, and engage in deeper conversations with the audience. I’ve republished thousands of Country Email List articles on Martech Zone, including this one. It’s written from the ground up with the strategies I’ve deployed for countless clients over the last decade. It’s a critical topic, but algorithms have changed, technology has evolved, and user behavior has changed. Having an old article that’s outdated with poor advice wouldn’t serve anyone. By republishing it at the identical URL, I can recap some of the old search authority the article had and see if I can build momentum with the fresh content. It would be best if you were doing this with your site as well. Just look at your analytics and view all your pages with zero visitors. It’s like an anchor holding back your content from delivering on its promise.
Quality and recency trump frequency and quantity. Douglas Karr Quality Over Quantity: The Misconception About Frequency and Ranking Contrary to popular belief, content frequency is not a primary factor in search engine rankings. People often see large organizations produce a mountain of content and think it is. It’s an illusion. Domains with excellent search engine authority will rank more easily with new content. It’s the dark secret of SEO… one that I admire AJ Kohn for fully documenting in his article, It’s Goog Enough. So producing content more frequently may be more clicks on ads for those crappy sites, but it’s not going to produce more business for you. What matters more is the creation of carefully crafted articles that address the topics and questions your target audience is researching online. Search engines favor relevant, informative content that provides a good user experience. Diverse Content Types and Their Roles There’s no shortage of types of content that can help at each stage of the buying cyle. Here’s a list of diverse content types that cater to different audience preferences and platforms, enhancing awareness, engagement, upsells, and retention: Behind-the-Scenes Content: Offering a glimpse into the company’s operations, culture, or product creation process.
Established Brands: Prioritizing Quality and Relevance Established companies should shift their focus to enhancing the quality of their existing content library and producing new content that resonates deeply with their target audience. Here, the emphasis is on detailed, well-researched articles that provide value. Types of Content: Advanced case studies, in-depth industry analyses, detailed product guides, event highlights, and thought leadership pieces. Purpose: To reinforce brand authority, foster customer loyalty, and engage in deeper conversations with the audience. I’ve republished thousands of Country Email List articles on Martech Zone, including this one. It’s written from the ground up with the strategies I’ve deployed for countless clients over the last decade. It’s a critical topic, but algorithms have changed, technology has evolved, and user behavior has changed. Having an old article that’s outdated with poor advice wouldn’t serve anyone. By republishing it at the identical URL, I can recap some of the old search authority the article had and see if I can build momentum with the fresh content. It would be best if you were doing this with your site as well. Just look at your analytics and view all your pages with zero visitors. It’s like an anchor holding back your content from delivering on its promise.
Quality and recency trump frequency and quantity. Douglas Karr Quality Over Quantity: The Misconception About Frequency and Ranking Contrary to popular belief, content frequency is not a primary factor in search engine rankings. People often see large organizations produce a mountain of content and think it is. It’s an illusion. Domains with excellent search engine authority will rank more easily with new content. It’s the dark secret of SEO… one that I admire AJ Kohn for fully documenting in his article, It’s Goog Enough. So producing content more frequently may be more clicks on ads for those crappy sites, but it’s not going to produce more business for you. What matters more is the creation of carefully crafted articles that address the topics and questions your target audience is researching online. Search engines favor relevant, informative content that provides a good user experience. Diverse Content Types and Their Roles There’s no shortage of types of content that can help at each stage of the buying cyle. Here’s a list of diverse content types that cater to different audience preferences and platforms, enhancing awareness, engagement, upsells, and retention: Behind-the-Scenes Content: Offering a glimpse into the company’s operations, culture, or product creation process.