Post by account_disabled on Jan 23, 2024 7:14:35 GMT
We often write that we need to identify activities that are ineffective and disable them or optimize them. But it also happens differently. What didn't work yesterday can bring good results today. Read why it's important to give campaigns another chance and retest their results. Reading time 4 minutes Example 1: Ads that were misunderstood Example 2: pop-ups with decreased conversion rates conclusions Example 1: Ads that were misunderstood In mid-2017, we launched contextual advertising that looked like this: Why is it important to retest hypotheses? It seemed to us that the ad was very clear: “call tracking” is call tracking . Similar wording was used on our website: Why is it important to retest hypotheses? It turned out that users understood the essence of “tracking” in their own way. We found this out because our marketers regularly listen to audio recordings of calls from advertising.
As it Fax Lists turned out, people who were interested in: where their husband or wife calls; how to determine where their stolen or lost phone is. This caused the keyword to waste our budget, so we removed it from our ads and campaigns. We have also replaced this wording on the website with another one. After that, the “junk” calls stopped. Nevertheless, this phrase cannot be completely discounted. After all, “call tracking” is a synonym for call tracking. That's what many experts call it. That's why we recently decided to add it back to the campaign and see the results. Alena Voloshina, Ringostat Alena Voloshina, marketer at Ringostat “Call tracking is a fairly popular keyword phrase.
It drives traffic and other companies use it. It is unlikely that they would do this if this keyword brought a non-target audience. Plus, we know very well that we cannot draw final conclusions just once. Hypotheses need to be constantly tested. After all, the market is changing, as are the horizons of users and the queries by which they search for goods and services. So we decided to eventually bring this keyword back into ads.” The result did not disappoint us. The keyword “call tracking” no longer brings in calls from non-target audiences. Thanks to him, we have enough referrals from people who are really interested in call tracking. We check this by additionally listening to calls.
As it Fax Lists turned out, people who were interested in: where their husband or wife calls; how to determine where their stolen or lost phone is. This caused the keyword to waste our budget, so we removed it from our ads and campaigns. We have also replaced this wording on the website with another one. After that, the “junk” calls stopped. Nevertheless, this phrase cannot be completely discounted. After all, “call tracking” is a synonym for call tracking. That's what many experts call it. That's why we recently decided to add it back to the campaign and see the results. Alena Voloshina, Ringostat Alena Voloshina, marketer at Ringostat “Call tracking is a fairly popular keyword phrase.
It drives traffic and other companies use it. It is unlikely that they would do this if this keyword brought a non-target audience. Plus, we know very well that we cannot draw final conclusions just once. Hypotheses need to be constantly tested. After all, the market is changing, as are the horizons of users and the queries by which they search for goods and services. So we decided to eventually bring this keyword back into ads.” The result did not disappoint us. The keyword “call tracking” no longer brings in calls from non-target audiences. Thanks to him, we have enough referrals from people who are really interested in call tracking. We check this by additionally listening to calls.