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Post by account_disabled on Jan 8, 2024 9:22:30 GMT
What segment of consumers does your company speak to? Build a marketing plan suited to your target and commit to satisfying their needs. You can also do this thanks to the advertising tools made available to you by Italiaonline, where you will also find a team of consultants ready to support your activities.E-commerce: orders increase but average spending drops Italians love shopping online: this is confirmed by the Everli report which takes a snapshot of consumer habits. here is the data Published February 25, 2022 Alt text The pandemic has driven the growth of e-commerce . Due to closures and lockdowns, consumers have found Telegram Number Data alternative ways to shop. If many were already used to buying online, just as many experimented with this purchasing method between 2020 and 2021. The Everli report analyzes the consumption habits of Italians in 2021 . From the analysis useful operational ideas emerge for those who want to improve their sales activity . E-commerce: from event to habit Food e-commerce: what's in the shopping cart E-commerce: from event to habit Generally speaking, online orders are increasing but people are spending around 10% less than the previous year. Italians now prefer to make purchases via applications rather than on the computer. Furthermore, thanks to the report it was discovered that there are days of the week when people prefer to go shopping. In 2020 the most profitable day was Monday, while in 2021 Italians love to shop on Fridays .
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