Post by account_disabled on Dec 26, 2023 8:32:40 GMT
Opening paths and generating new ideas to obtain positive results. These indicators must be established to help measure and monitor the actions of the virtual store, as well as analyze whether the initiatives are giving positive results. Among the main KPIs are. Average ticket The average ticket is the average value of sales for each user. It is the sum of total sales made in a certain period, divided by the number of orders placed in e-commerce. The average ticket is also known as Average Order Value .AOV an important metric to analyze, specific discounts and even price changes and variations.
Cart abandonment rate This KPI is very important, since, from the Special Data constant monitoring of the actions and behavior of the consumer in your e-commerce, it is possible to verify the visitors who have a clear purchase intention, that is, who viewed and placed products in the cart, and still understand why some gave up shopping. With this, it is easier to plan your sales, offers for your customers and draw up action plans to improve the strategies that will contribute to the recovery of cart abandonment. Frequent visitors This metric shows how many times the same visitor entered your e-commerce page, visited it again, analyzing the same or new products, and knowing what actions they took.
This information will help understand the behavior of regular customers, inconstant customers, and even leads that have not yet become sales, but can become so through specific and more assertive actions. Conversion rate This KPI will help manage and analyze the performance of your e-commerce in the long term. It is an indicator that will help track user actions in your e-commerce, such as clicking on an ad, product, adding a product to the cart, completing the purchase, newsletter registrations, among others. Sales Finally, it is necessary to measure the purchases made in your e-commerce.
Cart abandonment rate This KPI is very important, since, from the Special Data constant monitoring of the actions and behavior of the consumer in your e-commerce, it is possible to verify the visitors who have a clear purchase intention, that is, who viewed and placed products in the cart, and still understand why some gave up shopping. With this, it is easier to plan your sales, offers for your customers and draw up action plans to improve the strategies that will contribute to the recovery of cart abandonment. Frequent visitors This metric shows how many times the same visitor entered your e-commerce page, visited it again, analyzing the same or new products, and knowing what actions they took.
This information will help understand the behavior of regular customers, inconstant customers, and even leads that have not yet become sales, but can become so through specific and more assertive actions. Conversion rate This KPI will help manage and analyze the performance of your e-commerce in the long term. It is an indicator that will help track user actions in your e-commerce, such as clicking on an ad, product, adding a product to the cart, completing the purchase, newsletter registrations, among others. Sales Finally, it is necessary to measure the purchases made in your e-commerce.